When considering the sale of your home, it’s tempting to prioritise the agent’s commission in the decision-making process. However, selecting an agent should be about more than just the cost—it’s about finding someone who truly understands the intricacies of selling a property and the current market in order to deliver the best result. Let’s delve into how to choose the right agent for selling your home.
Beware of discounted commissions, as they might come at a cost. Opting for a lower commission could mean potential corners cut in the selling process. Agents offering reduced commissions might compensate by charging extra for advertising services later on. Some may even propose a tiered rate, where you pay more if the property sells for a higher price than initially anticipated.
Look for the whole package in an agent. Beyond commission, they play a pivotal role in selling your home. Seek someone motivated, well-acquainted with your local area, and armed with a proven track record of successful sales. During the interview process, discuss their marketing strategy and inquire about their network of potential buyers. A reliable agent will be transparent about the expected price and time your property might spend on the market.
A comprehensive agent contributes to the entire sales process. They offer suggestions for pre-sale improvements that can enhance your property’s value. They share feedback from potential buyers after inspections and maintain open communication. Post-sale, they ensure your satisfaction with the outcome and the overall process.
Effective marketing is a hallmark of a good real estate agent. They grasp the importance of technology in property marketing and invest appropriately in advertising strategies. This might include features like video walk-throughs or 360-degree 3D modelling to showcase your property. The goal is to tailor the marketing strategy to help you achieve your desired price within a reasonable timeframe.
Rather than fixating solely on the commission, prioritise an agent based on their holistic approach to selling your home and their commitment to supporting you throughout the entire sales process.
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